The Mealward brand.
Logo, colour palette, and downloadable assets. If you need anything specific (white-on-dark variant, vector source, customer co-marketing), email [email protected].
Identity
The mark.
A teal disc, a white bowl, and three rising steam wisps - food and warmth, rendered in a mark that scales from the favicon up to a billboard.
Downloads
Asset pack.
PNG previews of the working mark. Vectorised SVG and a full asset pack are with the designer; ping us if you need them right now.
Primary horizontal lockup
Glyph + wordmark on a single line. Use this on all communications by default.
Download PNG
App icon / favicon
Rounded-square badge for the favicon, social avatars, and any app-icon context.
Download PNG
Vertical lockup
Stacked variant for app store listings, business cards, and t-shirt prints.
Download PNGPalette
Colours.
Six tokens in the system. Teal is the primary. Amber is the only accent. Slate is the neutral. Anything outside this palette is wrong - if you see blue, indigo, or sky on mealward.com.au it’s a bug.
Teal 700
#0F766E
Primary - links, primary buttons, glyph
Teal 500
#14B8A6
Highlight, gradient pair, soft accents
Amber 400
#FBBF24
CTAs on dark backgrounds, alert pills
Slate 900
#0F172A
Body wordmark, primary text
Slate 600
#475569
Secondary text, captions
Slate 50
#F8FAFC
Soft surface, footer background
Type
Typography.
Headings + body
Geist Sans
Variable weight 100-900. Used at 600 (semibold) for headings, 400 (regular) for body, 500 (medium) for labels.
Code + data
Geist Mono
For order IDs, audit references, and any monospace context. Same family, locked to grid.
Designer brief in progress. The current PNGs are AI-generated working assets in the chosen direction. A real designer is being commissioned to vector and produce the full asset set (SVG, multiple PNG sizes, dark + monochrome variants).
View concept iterations + designer brief